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KUALA LUMPUR, 12 May 2024

Bank Pembangunan Malaysia Berhad’s social unit, Amanah Lestari Alam launched its ALAM Be-Leaf Programme 2024 with a mangrove planting event at Mangrove Point, Klang a collaborative effort between federal and state governments, private and public sectors, and academic institutions.

This marks a significant milestone for ALAM, which was recently appointed by the Ministry of Youth & Sports (KBS) as the “Rakan Pelaksana” for the Rakan Muda 2024 program under the Rakan Bumi lifestyle.

The ALAM Be-Leaf Programme 2024 aims to mobilise youth volunteerism and participation in environmental conservation. It serves as a feeder to Greening Malaysia: National 100 Million Tree Planting Campaign (2021-2025) under the Ministry of Natural Resources and Environmental Sustainability (NRES), with Yayasan Hijau Malaysia as one of the implementing agency, supporting efforts to increase the country’s forested areas. In 2023, ALAM kicked started the ‘We Be-Leaf Together’ Programme in collaboration with a youth NGO under KBS, successfully planted over 8,000 mangrove saplings across four regions and engaging over 3,000 volunteers.

At the event a total of 300 trees co-funded by Bank Pembangunan Malaysia Berhad, UNITAR, and ALAM, showcasing a strong public-private partnership in support of environmental sustainability.

The launch saw the attendance of YB Nik Nazmi Nik Ahmad, Minister of Natural Resources and Environmental Sustainability (NRES), YB Hannah Yeoh, Minister of Youth and Sports, Datuk Ali Tan Sri Abdul Kadir, ALAM Chairman, along with other notable figures from government, corporations, NGOs, and academia.

As part of the ALAM Be-Leaf 2024 programme, several key locations have also been identified for upcoming activities across Malaysia. The next event will be a mangrove planting in Merbok, Kedah, in collaboration with the Forestry Department of Kedah, followed by Setiu Wetlands in Terengganu, with support from the Terengganu State Parks Management Council. The final location for the year is Tanjung Piai in Johor, in partnership with Johor National Parks.

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